Marketing Strategy
Whether you need to start something from scratch, totally revamp your strategy, or optimize for specific channels, I can help! Explore some of the areas I work in below, and don’t hesitate to contact me for advice specific to your challenges!
B2B & B2C Content Strategy
With a blend of content expertise and data-driven growth insights, I've crafted impactful customer journeys that leave a lasting impression for various employers and clients. My work spans from crafting compelling landing pages to nurturing email campaigns. I'm especially proud of my success in creating personalized email journeys and referral programs that have not only resonated globally but also boosted engagement. Explore content examples here.
Growth Marketing
As a Growth Marketing specialist, I've had the opportunity to run experiments, build strategies and create content that really drives growth. What sets me apart is my ability to take on entirely new product portfolios and demographics, where I've not only implemented successful experimentation strategies and growth loops but have also positioned products in the market for maximum impact.
CRM Marketing
My experience in CRM marketing lies mostly in scaling CRM programs. I've not only boosted activation rates but have also successfully implemented customer loyalty and referral programs. I've harnessed analytics, data retrieval, and outreach campaigns to drive measurable success. Moreover, my personalized email journeys and strategic segmentation have consistently delivered impact. I’m a qualified HubSpot marketer but am happy to work in other CRM platforms as needed.
B2B Marketing
In my B2B Marketing experience, I've been a driving force in lead generation and demand generation. Leveraging methods such as email campaigns, blogs, social media strategies, videos, and webinars, I've successfully fueled growth. Notably, I initiated and championed Account Based Marketing strategies, enabling me to foster personalized connections with key clients. My robust stakeholder management and CRM skills have been foundational in executing these initiatives effectively.
